Author name: Todd Blaschka

I’m a technology executive with over 20 years of experience with early stage data management and security companies and have earned a reputation as a high-value, cross-functional impact player. Most recently, I led the business strategy, sales and operations for a machine learning and AI company for supply chain, finserv, cybersecurity, and customer experience. As its Chief Operating Officer, I was instrumental in fundraising over $140M, directly involved in closing the first 130 Enterprise deals, rolling out its SaaS offering for SMB while scaling the company from $100K to $30M+ ARR. In addition, I served as the company’s primary spokesperson, presenting on stages all over the world and doing whatever it took to garner press coverage, build brand awareness, and cultivate business development relationships. I love interfacing with customers as the “Chief Customer Officer,” creating advisory boards for more interaction with the leadership team and building a culture to attract top talent across all functions. Since then, I’ve served as a fractional CRO/”CEO Whisperer” for start-ups, ranging from seed, pre-revenue to Series B.

Startups

Stop Selling, Start Solving

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We’ve all been there. You jump into a pitch, ready to unleash a torrent of features and benefits. But what resonates more? Telling someone how your product works or showing them why it matters to their business? Flip the script. Put yourself in your customer’s shoes. What keeps them up at night? What are their biggest frustrations? How can your product alleviate those pains? Focus on the why.

Uncategorized

Blog

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Start-ups are under relentless pressure to prove their product and acquire customers. Asking prospects these questions early will accelerate time to revenue and saving time and money chasing un-qualified leads.

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