Founder: I’ve got 50 opportunities my team is working on, some big names!

Founder: I’ve got 50 opportunities my team is working on, some big names!

Me: How many sales people

Founder: Two

Me: What ones are forecasted to close this and next quarter?

Founder: I’m sure some of the opportunities will close.

Me: What ones are your 2 sales people prioritizing?

Founder: I don’t know.

With a small team and the board breathing down your neck for revenue (market validation), this “big pipeline” that isn’t properly qualified is a big red flag.

  • The founder must know what deals are most likely and why.
  • Know why the customer wants your product and wants it now 
  • Founder must be involved in these early sales