Hi, I’m Todd
I am a GTM consultant, coach and ”CEO whisperer” that is focused on making sure your startup is not one of the 90% that fail at the early stages. My GTM executive hands-on experience spans across 6 startups from $0 to $30M+ , with 4 successful exits.
Addressing your pain
You are under relentless pressure to prove product value, uncover market fit signals and get leadership agreement on corporate strategies.
Yet, what you don’t know about your go-to-market strategy could cost you millions of time and money.
Many Start-ups Struggle
- To understand and validate their buyers
- Establish a data-driven, measurable GTM strategy across all functions
- Clearly articulate the business value to a customer in the customer’s language
The consequence is longer sales cycles and market confusion, which means you don’t hit your growth targets...and possible shutdown.
Working with your existing team, I analyze the following and create high-performing programs to accelerate your time to revenue:
Customer acquisition across the deciding journey
- GTM strategy, ICP, and program priorities
- Sales pipeline – defined stages and rigor to qualify true opps
- Inbound program – SEO, social bylines, website, events
- Outbound – targeting who should be your customers
GTM foundation
- Martech stack, reporting, automation
- KPI/Reporting – development and priorities
Awareness
- PR/Analyst relations
- Integrated product launch
Team analysis
- Recommended growth to meet business objectives (domestic and international)
Your Outcome
Based on our agreed-upon priorities, you could have:
- Data-driven GTM strategy and programs that accelerate pipeline and deal closures
- GTM foundation with a pipeline qualification methodology implemented with training across the team
- Prioritized projects for the team to focus on after this assignment
- Tools for you to rigorously manage the process
By bringing me on board, you are able to rewrite your default future, creating new opportunities to scale your business faster. And, in start-up pace, some outcomes can be achieved in as little as 30 days.
Why I’m Doing This
Throughout my career, I couldn’t find consultants who understood my business from an operator’s point of view, nor could they help me prioritize what and where to invest resources. I hired many consultants and agencies at substantial cost, but it was up to me to figure out how to align and execute across the various functions in the organization.
Founders new to GTM need a business partner to create a go-to-market strategy with the authority to execute agreement upon programs and deliver results that quickly impact pipeline.
I’m that person.
Who Am I
I’m a technology executive with over 20 years of experience with early stage data management and security companies and have earned a reputation as a high-value, cross-functional impact player. Most recently, I led the business strategy, sales and operations for a machine learning and AI company for supply chain, finserv, cybersecurity, and customer experience. As its Chief Operating Officer, I was instrumental in fundraising over $140M, directly involved in closing the first 130 Enterprise deals, rolling out its SaaS offering for SMB while scaling the company from $100K to $30M+ ARR. In addition, I served as the company’s primary spokesperson, presenting on stages all over the world and doing whatever it took to garner press coverage, build brand awareness, and cultivate business development relationships. I love interfacing with customers as the “Chief Customer Officer,” creating advisory boards for more interaction with the leadership team and building a culture to attract top talent across all functions.
Since then, I’ve served as a fractional CRO, coach and “CEO Whisperer” for start-ups, ranging from seed, pre-revenue to Series B.